Website Development
Enhancing E-Commerce with Strategic Development
Moooi is an e-commerce platform specializing in furniture sales. The project involved website design, team management, and product improvement. I collaborated with a global team of three designers, ensuring smooth coordination and implementing innovative design solutions. Despite tight deadlines, we successfully delivered a high-quality website, enhancing user experience, streamlining navigation, and optimizing product presentation.
Web Development
Marketing Strategy
Services
Development + Marketing
Category
E-Commerce Website
Client
Moooi
Client Challenge – Optimizing Online Storefront for Premium Furniture
The website's performance was a key focus area. We worked on optimizing the website loading speed by reducing unnecessary elements, compressing images, and streamlining backend processes. Additionally, SEO strategies were implemented to enhance search rankings, making the platform more discoverable. Scalability was also considered to ensure the site could handle increased traffic without performance issues.
Design & Branding Consistency
The existing design lacked consistency in branding, affecting the visual identity of the platform. A refined UI/UX approach was needed to create a seamless shopping experience.
Limited Product Presentation
Product pages lacked high-quality visual storytelling, making it difficult for customers to explore designs in detail. The solution required better product imagery, descriptions, and interactive elements.
A competitive analysis of leading e-commerce platforms and customer behavior studies provided insights into design improvements and conversion optimization strategies. The research focused on creating an intuitive and conversion-friendly user journey.
A competitive analysis of leading e-commerce platforms and customer behavior studies provided insights into design improvements and conversion optimization strategies. The research focused on creating an intuitive and conversion-friendly user journey.
E-Commerce Trends & User Behavior
A/B testing and heatmap tracking were conducted to identify customer pain points and navigation challenges, allowing for an optimized layout that encouraged conversions.
Solution – Development, Optimization & Launch
The final solution involved a complete website redesign, incorporating modern UI/UX principles, performance enhancements, and interactive product displays. The development process focused on scalability, speed, and mobile responsiveness.
Performance Optimization
Implemented image compression, code optimization, and caching strategies to ensure fast-loading pages and a smooth shopping experience.
