Website Development & Marketing
Managing Website Development and Post-Launch Marketing
Twice Media House, a creative digital agency, required a structured approach to website development and post-launch marketing management. The project involved overseeing design, development, and marketing efforts to ensure a seamless and high-performance digital presence.
Web Development
Project Management
Services
Development + Marketing
Category
E-Commerce Website
Client
Twice Media House
Client Challenge – Website Overhaul & Market Positioning
Twice Media House needed a website that effectively showcased its portfolio and services while supporting its long-term marketing efforts. The challenge was to create a visually compelling platform that was scalable, functional, and aligned with the brand’s strategic goals.
Inconsistent Digital Identity
The previous website lacked consistency in design and messaging, making it difficult for potential clients to understand Twice Media House’s capabilities. A structured branding approach was necessary to improve engagement.
Limited Lead Generation
The site was not optimized for lead generation, impacting potential business opportunities. Enhancements in UI/UX and marketing strategy were required to improve conversions.
Research & Marketing Optimization Strategy
A data-driven analysis of user engagement, competitor positioning, and content strategy was conducted to refine the website’s functionality and post-launch marketing efforts
User Experience & Conversion Funnel
Through user behavior analysis and A/B testing, a more intuitive and conversion-optimized design was implemented to drive lead generation and audience engagement.
Solution – Website Development & Post-Launch Marketing
The final solution involved a full website redesign, optimized content strategy, and a structured marketing campaign post-launch. The project successfully increased engagement, traffic, and lead conversions.
SEO & Performance Enhancements
SEO best practices, including keyword optimization, structured metadata, and technical performance enhancements, were applied to boost organic traffic and rankings.
